Online retailer Temu faces class-action lawsuits over data privacy concerns

CHICAGO (CBS) – Customers seek great deals from online discount retailer Temu. However, a class-action lawsuit claims Temu is getting a lot more in return, with shoppers often unaware of the company's data collection/sharing policies and activity.

Class-action lawsuits

The complaint was filed in Illinois in November by the Hagens Berman law firm on behalf of seven named plaintiffs from Illinois, California, Massachusetts, and Virginia -- as well as unnamed others similarly situated.

The lawsuit alleges Temu violates its customer's privacy rights by collecting private data and using "deceptive" and "unscrupulous" practices to access that data.

Plaintiffs' lawyers in the lawsuit claim experts, including their independent expert, have reviewed the Temu app and found the "app is purposefully and intentionally loaded with tools to execute virulent and dangerous malware and spyware activities on user devices" and concluded, "Temu misled people about how it uses their data."

"We believe that is intentional," said Jeannie Evans, one of the plaintiffs' attorneys.

In the complaint, Evans said, "We talk about how Temu requests at least 24 permissions for all kinds of information that would not be needed for an online shopping app."

According to the complaint, those permissions include access to Bluetooth and Wi-Fi network information and biometric data like fingerprints.

A second class-action lawsuit, filed in New York state in September 2023 on behalf of plaintiff Eric Hu and others, accuses Temu of collecting customers' private information and not keeping it secure.

Hu v. Temu et al alleges, "Defendant grossly failed to comply with security standards and allowed its customers' financial information to be compromised, all in an effort to save money by cutting corners on security measures that could have prevented or mitigated the Breach."

That complaint notes many customers reporting to the Better Business Bureau about their credit card and bank information being sold or leaked after using those accounts on Temu.

Customer concerns

Miguel Koenig, from Michigan, is not a member of either class-action lawsuit. But he did reach out after the CBS 2 Investigators reported a Better Business Bureau (BBB) warning about Temu in September 2023.

At the time, the BBB said that Temu, a Chinese company, was warning shoppers about customer complaints and privacy concerns. The BBB had received 900 complaints in the company's first 14 months of operation.

Koenig says he downloaded the Temu app, created an account, and provided Temu with his bank routing information to make future purchases easier, "so you don't have to keep putting in a debit card," he said.

He bought several products for around $45.

Then he said he noticed something unusual. He produced the email he sent to Temu about the sudden unknown charges on his bank account. 

"There were about 17 different charges … about $2,300 that went missing," Koenig said. 

He said he fought those charges with his bank.

Koenig also complained about a flood of emails from other places, not Temu, about credit offers. 

"I mean, every day I get a letter saying, 'You just got approved,' and I never signed up for nothing," he said.

Attorney Jeannie Evans says these are common issues. 

"We've talked to many members of the Temu platform, and we've heard similar reports," Evans said.

In the class-action lawsuit, Evans' firm details how they believe customer issues like those happen when shoppers download the app. 

"It can collect contact information, text messages … it collects your phone device identifiers, it collects precise location data, lots of things that there's really no reason for a shopping app to need," Evans said. "In our complaint, we allege that a lot of these things … that the app does collect are not disclosed in the privacy policy." 

Specifically, Evans mentioned, "It can gain access to your camera on your phone; to your microphone on your phone that could be collecting biometric information, face images, voice prints."

Temu's response

Temu began operating in September 2022 and it spent big money on commercials during this year's Super Bowl. It's part of PDD Holdings.

CBS 2 sent questions to Temu for this story about its privacy policy and the lawsuits the company faces. Here is the company response provided by a Temu spokesperson:

"We categorically deny the allegations and intend to vigorously defend ourselves against these meritless lawsuits. The complaints parrot a report put out by a short-seller, calling itself Grizzly Research, which has an obvious incentive to try to drive down Temu's stock price through misinformation.  The report even includes a disclaimer that its contents are 'not statements of fact.'

"The truth is that safeguarding privacy is one of Temu's core values. Our privacy practices are in line with industry standards and are transparently disclosed in our Privacy Policy. Temu also has a "permissions" section in the Temu app and website that clearly explains the device features that Temu does and does not access.

"We do not sell customer data to third parties."

Dorothy Tucker

Dorothy Tucker is a Chicago native, raised in Chicago's Lawndale and Austin communities. She has been a reporter for CBS2 Chicago since 1984. She is a reporter on the station's 2 Investigator team and is also president of the National Association of Black Journalists.

Twitter Facebook